Free interactive tool

Customer Retention Calculator

Calculate repeat-customer rate and model how a change in repeat business could affect revenue.

Your inputs

Choose a clear customer cohort and follow-up window. A repeat-customer rate measures people who returned, not the total number of repeat visits. Results update immediately in your browser.

Customers in cohortUnique customers included in this measurement.Customers who returnedAverage spend per purchase$Target repeat-customer rate%Purchases per repeat customerAssumption for the revenue scenario.

Your results

Download a copy of the inputs and calculated results for your own records.

Repeat-customer rate

35.0%

Repeat customers divided by customers in the cohort.

Estimated repeat revenue

$23,940.00

Repeat customers × average spend × assumed purchases.

Customers needed for target

101

Estimated cohort count required to reach target rate.

Additional repeat customers

Difference between current count and target count.

Illustrative additional revenue

$4,845.00

Scenario based on the entered spend and purchase assumptions.

How to use these estimates

Use the same cohort definition and follow-up window each time.
Separate repeat visits from repeat customers—one customer may visit many times.
Additional revenue is a scenario, not a prediction of customer behavior.

These tools provide general estimates based on the values entered. Accounting treatment and business definitions vary. Use a qualified professional for financial, accounting, or tax decisions. Values are processed in your browser and are not submitted to Stellora.

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